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Invest in Irish Whiskey – Cask Programme

News • 23rd Mar, 21

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Irish whiskey is the fastest growing premium spirit in the world. The industry has seen phenomenal growth over the last 10 years with sales increasing by more than 180%, growing from 5 million cases in 2010 to 12 million cases by January 2020. Sales are projected to double by 2030. 

This has seen an increase in people starting Whiskey Collections and investing directly in the Whiskey sector. In 2019 Whiskey topped Knight Frank’s luxury investment index after its introduction in 2018 beating more established alternative assets investments such as art, wine and cars.

A common way to invest in Whiskey is via a cask programme that many distilleries offers its consumers. Its relatively affordable and allows you to follow the journey of your individual cask. You can mature your Whiskey in your preferred cask type and get the finished product you desire.

It can be purchased as an individual, a family, a group of friends, an organisation or club/corporate entity and gives you the opportunity to benefit from the growth and global demand for Irish Whiskey.

5 Reasons to Buy a Cask

  • A whiskey cask is an alternative investment that helps you diversify your investment portfolio. Whiskey has fulfilled a role as a smart diversifier during past financial crises.

  • Increasing demand and investment returns – Irish whiskey has performed strongly in recent years and reflects a growing market for premium spirits.

  • Whiskey becomes a more valuable product as it gets older. The growing demand for premium whiskey means that a cask appreciates in value over time.

  • You can bottle the whole cask or half of the cask leaving the rest to mature for as long as you wish.

  • Annual samples of your Whiskey can be sent to you on request. This enables you to track and have a record of your Whiskey as it matures.

As you will see there are lots of benefits to investing in a Whiskey Cask if it’s for investment or as part of your private collection. We have partnered with McAllister Distillery Ahascragh and act as introducers to their ‘Founders Cask Programme’.

To find out more about the Cask Programme please email:


Note: The Choice Alliance are introducers only and this offer does not constitute investment advice and is not a regulated activity. Once any agreement in signed you will have direct contact with McAllister Distillers Ltd and The Choice Alliance Group will have no further involvement after this point.

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