Why invest in an Irish Whiskey Distillery?
Views • 14th Jan, 21
Irish Whiskey has been the fastest growing premium spirit in the world, growing by 220% in the last 10 years, and is set to double by 2030. Over that time period the number of Operational Irish Whiskey Distilleries grew from four in 2010 to 32 by December 2019.
This has been matched by global sales rising from 6 million cases in 2010 to 12 million cases in January 2020. Exports of Irish whiskey were worth over €1 billion to the Irish economy in 2020.
Even with the growth we have seen in Irish Whiskey there is huge potential for further growth in terms of market diversification in areas like Asia and Africa as well as e-commerce coming into force as a new sales channel for spirits.
Over the next 15 years Asia will go from 20% to 66% of the world’s middle class. At the same time, the developed markets of North America and Europe, which held a combined 54% of the global middle class in 2009 are forecast to drop to only 21% by 2030. Asia’s middle-class consumers are the future.
Innovation and emerging global trends are delivering new opportunities in the alcohol beverage category overall. The rapidly expanding and innovative markets in Asia in particular, present an excellent opportunity for Irish drinks manufacturers to replicate their success elsewhere with growing demand for craft beers and gin, as well as whiskey.
Asian consumers are also discerning with a strong interest in the quality and heritage of products, particularly of foreign brands.
Conclusion
Irish whiskey is experiencing exceptional growth around the world with the value of exports from the island of Ireland increasing by sustained double-digit figures in recent years. 144 million bottles of Irish whiskey were sold globally in 2019. The development of further distilling capacity is critical to ensuring future growth and to meet the targets for export growth set in the Irish Government’s Foodwise 2025 strategy.
Irish whiskey tourism has also emerged as one of the fastest growing segments of the Irish tourism offering. In 2019 there were over one million visitors to Irish whiskey distilleries across the island of Ireland. This generates positive economic returns for rural Ireland.
We are offering investors a unique opportunity to invest in a world class whiskey experience and hospitality destination inside a working craft distillery in Ahascragh, a small village in the west of Ireland.
McAllister Distillers Ltd was established in 2018 and is creating a Whiskey and Gin distillery in Ireland. The distillery will be powered by renewable energy and has a passion to reach a carbon neutral operation. They are already active in the whiskey market and has laid down significant quantities of aged malt whiskey.
To understand more about this opportunity please email: anthony.roberts@thechoicealliancegroup.com
Please note: Investing in early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. This information is targeted solely at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. All potential investors must carry out own due diligence.
